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Handbook of research methods in consumer psychology /
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Handbook of research methods in consumer psychology / |c edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz. |
| 264 | 1 | |a New York, NY : |b Routledge, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior. | ||
| 545 | 0 | |a Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech. Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 20, 2019). | |
| 505 | 0 | |a Chapter 1 Experimental Research Methods in Consumer Psychology / B yFrank R. Kardes, Paul M. Herr -- chapter 2 Surveys, Experiments, and the Psychology of Self-Report / By Norbert Schwarz -- chapter 3 Beyond the Lab Using Data from the Field to Increase Research Validity / By Alicea Lieberman, Andrea C. Morales, On Amir -- chapter 4 Qualitative Research for Consumer Psychology 1 / By Dipankar Chakravarti, Rowena Crabbe -- chapter 5 Developing Measures of Latent Constructs A Practical Guide to Psychometric Theory / By Karen A. Machleit -- part II Contemporary Approaches -- chapter 6 Theory and Method in Consumer Information Processing / By Robert S. Wyer -- chapter 7 Response Latency Methodology in Consumer Psychology / By Frank R. Kardes, Brianna Escoe, Ruomeng Wu -- chapter 8 The Implicit Association Test Implications for Understanding Consumer Behavior / By Allen R. McConnell, Robert J. Rydell -- chapter 9 Tools and Methods for Measuring Implicit Consumer Cognition / By Ruth Pogacar, Thomas P. Carpenter, Chad E. Shenk, Michal Kouril -- chapter 10 Measurement and Use of Indirect Measures of Valence in Choice By Arthur B. Markman -- chapter 11 Methods of Public Influence / By Joshua J. Clarkson, Joshua T. Beck, Ashley S. Otto, Riley G. Dugan -- chapter 12 Contemporary Methods in Consumer Goal Pursuit and Emotion Research / By Anthony Salerno -- chapter 13 Forecasting and Prediction / By Edward R. Hirt, Hector Ruiz Guevara -- chapter 14 Understanding Daily Life with Ecological Momentary Assessment 1 / By David B. Newman, Arthur A. Stone -- chapter 15 Eye Tracking Methodology for Research in Consumer Psychology / By Michel Wedel, Rik Pieters, Ralf van der Lans -- chapter 16 Neuroscientific Methods and Tools in Consumer Research / By Steven D. Shaw, Yavuz Acikalin, Baba Shiv, Carolyn Yoon -- part III Online Research Methods -- chapter 17 Common Concerns with MTurk as a Participant Pool Evidence and Solutions / By David Hauser, Gabriele Paolacci, Jesse Chandler -- chapter 18 Mechanical Turk in Consumer Research Perceptions and Usage in Marketing Academia / By Scott A. Wright, Joseph K. Goodman -- chapter 19 Digital and Social Media Research By Zoey Chen, Andrew T. Stephen -- part IV Data Analysis -- Mediation Analysis in Consumer Psychology Models, Methods, and Considerations / By Derek D. Rucker, Kristopher J. Preacher -- chapter 21 Text Analysis in Consumer Research An Overview and Tutorial / By Matthew D. Rocklage, Derek D. Rucker -- chapter 22 Meta-Analysis / By Blakeley B. McShane, Ulf Böckenholt -- part V Philosophy of Science -- chapter 23 Integrating Effects and Theory in Research and Application / By Bobby J. Calder, C. Miguel Brendl, Alice M. Tybout -- chapter 24 The Validity Network Schema Perspectives on Validity, Validation, and Research Paths in Consumer Research 1 / By David Brinberg, Miriam Brinberg -- chapter 25 Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story / By Rashmi Adaval, Bryan M. Buechner, Nathanael S. Martin -- chapter 26 Designing and Interpreting Replication Studies in Psychological Research / By Leandre R. Fabrigar, Duane T. Wegener, Thomas I. Vaughan-Johnston, Laura E. Wallace, Richard E. Petty. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumers |x Psychology. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Psychologie. | |
| 650 | 7 | |a PSYCHOLOGY |x Applied Psychology. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Psychology |2 fast | |
| 650 | 7 | |0 (FrPBN)11982974 |a Consommateurs |x Attitude (psychologie) |2 ram | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Kardes, Frank R., |e editor. | |
| 700 | 1 | |a Herr, Paul M., |e editor. | |
| 700 | 1 | |a Schwarz, Nobert, |e editor. | |
| 758 | |i has work: |a Handbook of research methods in consumer psychology (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFwhMqvVXHVYdw7qVKJxDq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Handbook of research methods in consumer psychology. |b Second edition. |d New York, NY : Routledge, 2019 |z 9780815352938 |w (DLC) 2018051596 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5751708 |z Texto completo |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5751708 | ||
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