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Reputation Management
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reput...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
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| Colección: | PRCA practice guides.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation. |
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| Notas: | We Can't Bore Our Stakeholders (or Each Other) |
| Descripción Física: | 1 online resource (306 pages) |
| ISBN: | 9781787566095 1787566099 9781787566071 1787566072 |