Round the clock : how a 24x7 digital marketplace is transforming business /

Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Titus, Ray (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019.
Temas:
Information technology > Economic aspects.
Technological innovations > Economic aspects.
Electronic commerce.
Internet marketing.
Technologie de l'information > Aspect économique.
Innovations > Aspect économique.
Commerce électronique.
Marketing sur Internet.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Information technology > Economic aspects
Internet marketing
Technological innovations > Economic aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface; Acknowledgements; Shifting Paradigms; Infinity Is Here; Perceptions Matter; No More Gatekeepers; Active Ends Passive; Bye-Bye Habits; Here Comes the Atom Family; Outing Everything; Inhibitions on the Loose; Lining It Up, Getting It Right; Epilogue; Bibliography

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