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Customer-centricity : the new path to product innovation and profitability /
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Valls, Josep-Francesc, |e author. | |
| 245 | 1 | 0 | |a Customer-centricity : |b the new path to product innovation and profitability / |c by Josep F. Valls Gimenez. |
| 264 | 1 | |a Newcastle upon Tyne, UK : |b Cambridge Scholars Publishing, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (vi, 150 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act. | ||
| 505 | 0 | |a Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Customer services. | |
| 650 | 6 | |a Marketing |x Informatique. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a Business innovation. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing |x Data processing |2 fast | |
| 758 | |i has work: |a Customer-centricity (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFYG3C39GwcBytGgFTYfhd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Valls, Josep-Francesc. |t Customer-centricity. |d Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018 |z 1527515877 |w (OCoLC)1050955858 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5568594 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 1921176 | ||
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| 994 | |a 92 |b IZTAP | ||