Media Convergence Handbook - Vol. 1 : Journalism, Broadcasting, and Social Media Aspects of Convergence /

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lugmayr, Artur (Editor )
Autor Corporativo: École nationale supérieure des beaux-arts (France)
Otros Autores: Dal Zotto, Cinzia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg Springer Berlin Heidelberg Imprint : Springer, 2016.
Edición:1st ed. 2016.
Colección:Media business and innovation.
Temas:
Business.
Industrial management.
Management.
Information technology.
Business > Data processing.
Convergence (Telecommunication)
Mass media.
Mass media and technology.
Electronic data processing.
Management > Data processing.
Affaires.
Gestion d'entreprise.
Gestion.
Technologie de l'information.
Gestion > Informatique.
Convergence (Télécommunications)
Médias.
Médias et technologie.
businesses (business enterprises)
management.
information technology.
mass media.
business (commercial function)
Management > Data processing
Electronic data processing
Mass media and technology
Mass media
Business
Business > Data processing
Industrial management
Information technology
Management
Acceso en línea:Texto completo
Descripción
Sumario:The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Descripción Física:1 online resource (430 pages)
Bibliografía:Includes bibliographical references.
ISBN:3642544843
9783642544842

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