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Embarrassment of Product Choices.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half-Title Page; Title Page; Copyright Page; Contents; Preface: Making a Choice Means Solving a Problem; Introduction: The Hegemony of Market Value; I.1. Market value versus usage value: customers, consumers andusers; I.2. A sucker's market; 1. The Power of Words; 1.1. The power of word-of-mouth; 1.1.1. The Internet and electronic word-of-mouth; 1.1.2. Advertising marketing and word-of-mouth marketing; 1.1.3. Social influence; 1.2. The power of consumers/customers; 1.2.1. Consumers/customers buy with their eyes closed; 1.2.2. "Consum-action"; 1.2.3. Boycotts.
- 1.2.4. The power of the purse1.3. The power of consumers/users; 1.4. The power of demonstrations; 1.4.1. Case study: the process of a "Tupperware"-type sale; 1.5. The power of distributors; 1.5.1. The product in a commercial context; 1.5.2. Distributor brands; 1.5.3. Retailer-brand products; 1.5.4. Distributors; 1.6. The power of the big buyers; 1.7. The power of the Internet; 1.7.1. A powerful, indispensable system; 1.7.2. The economic objective; 1.7.3. Dependency; 1.7.4. Security and confidentiality; 1.7.5. Testing on the Internet; 1.8. The power of stars, influencers and idols.
- 1.8.1. Titles and clothes make an impression1.8.2. The elites; 1.9. The power of genuine users; 1.10. The power of sellers; 1.10.1. The effect of contrast; 1.10.2. The principle of reciprocity; 1.10.3. Reciprocal concessions; 1.10.4. "Everyday" manipulation; 1.10.5. Manipulation; 2. Temptation; 2.1. The power of sales catalogs; 2.2. The power of certificates, labels and eco-labels; 2.2.1. The different labels; 2.2.2. Recognizing recycled products; 2.2.3. The CE seal; 2.2.4. The NF seal; 2.2.5. The power of eco-labels; 2.3. The power of packaging; 2.4. The power of labels.
- 2.4.1. The energy label2.4.2. Trackability; 2.5. The power of manufacturers; 2.5.1. The impossibility of being fully informed; 2.5.2. Doing what sells; 2.5.3. Forms of product obsolescence; 2.6. The power of standards: inflation; 2.7. The power of commercial leaflets; 2.7.1. Denying advertising; 2.8. The power of specialized journals; 2.9. The power of trade shows and fairs; 2.10. The power of technical tests; 2.10.1. Material, technology and performance; 2.10.2. Machines and figures; 2.10.3. Technical tests; 2.10.4. For a more useful technology; 2.11. The power of tele-shopping.
- 3. Belief and Respect3.1. The power of fair trade; 3.2. The power of ecologists; 3.2.1. "Ecologist": an overused term; 3.2.2. The ecology of use; 3.2.3. Environmental risks; 3.2.4. Paint me green all over!; 3.2.5. Recovering waste; 3.2.6. Examples of waste; 3.2.7. Solar products; 3.2.8. The ecological argument; 3.3. The power of the quality/price relationship; 3.3.1. Paternalistic advice; 3.3.2. The power of the best choice: who is it the best product for?; 3.4. The power of consumer reviews and associations; 3.4.1. Associations; 3.4.2. Consumer reviews; 3.4.3. The consumer strike.