|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_on1057662867 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n|---||||| |
| 008 |
181020s2018 nju o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d YDX
|d OCLCQ
|d LOA
|d OCLCO
|d K6U
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
|
| 019 |
|
|
|a 1057376817
|a 1057855241
|a 1057864851
|a 1057868300
|a 1059262519
|
| 020 |
|
|
|a 9781119557050
|
| 020 |
|
|
|a 1119557054
|
| 020 |
|
|
|a 1119557046
|
| 020 |
|
|
|a 9781119557043
|
| 029 |
1 |
|
|a AU@
|b 000067301728
|
| 035 |
|
|
|a (OCoLC)1057662867
|z (OCoLC)1057376817
|z (OCoLC)1057855241
|z (OCoLC)1057864851
|z (OCoLC)1057868300
|z (OCoLC)1059262519
|
| 050 |
|
4 |
|a HF5415.32
|b .M555 2018
|
| 082 |
0 |
4 |
|a 306.3
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Millot, Michel.
|
| 245 |
1 |
0 |
|a Embarrassment of Product Choices.
|
| 260 |
|
|
|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2018.
|
| 300 |
|
|
|a 1 online resource (215 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Cover; Half-Title Page; Title Page; Copyright Page; Contents; Preface: Making a Choice Means Solving a Problem; Introduction: The Hegemony of Market Value; I.1. Market value versus usage value: customers, consumers andusers; I.2. A sucker's market; 1. The Power of Words; 1.1. The power of word-of-mouth; 1.1.1. The Internet and electronic word-of-mouth; 1.1.2. Advertising marketing and word-of-mouth marketing; 1.1.3. Social influence; 1.2. The power of consumers/customers; 1.2.1. Consumers/customers buy with their eyes closed; 1.2.2. "Consum-action"; 1.2.3. Boycotts.
|
| 505 |
8 |
|
|a 1.2.4. The power of the purse1.3. The power of consumers/users; 1.4. The power of demonstrations; 1.4.1. Case study: the process of a "Tupperware"-type sale; 1.5. The power of distributors; 1.5.1. The product in a commercial context; 1.5.2. Distributor brands; 1.5.3. Retailer-brand products; 1.5.4. Distributors; 1.6. The power of the big buyers; 1.7. The power of the Internet; 1.7.1. A powerful, indispensable system; 1.7.2. The economic objective; 1.7.3. Dependency; 1.7.4. Security and confidentiality; 1.7.5. Testing on the Internet; 1.8. The power of stars, influencers and idols.
|
| 505 |
8 |
|
|a 1.8.1. Titles and clothes make an impression1.8.2. The elites; 1.9. The power of genuine users; 1.10. The power of sellers; 1.10.1. The effect of contrast; 1.10.2. The principle of reciprocity; 1.10.3. Reciprocal concessions; 1.10.4. "Everyday" manipulation; 1.10.5. Manipulation; 2. Temptation; 2.1. The power of sales catalogs; 2.2. The power of certificates, labels and eco-labels; 2.2.1. The different labels; 2.2.2. Recognizing recycled products; 2.2.3. The CE seal; 2.2.4. The NF seal; 2.2.5. The power of eco-labels; 2.3. The power of packaging; 2.4. The power of labels.
|
| 505 |
8 |
|
|a 2.4.1. The energy label2.4.2. Trackability; 2.5. The power of manufacturers; 2.5.1. The impossibility of being fully informed; 2.5.2. Doing what sells; 2.5.3. Forms of product obsolescence; 2.6. The power of standards: inflation; 2.7. The power of commercial leaflets; 2.7.1. Denying advertising; 2.8. The power of specialized journals; 2.9. The power of trade shows and fairs; 2.10. The power of technical tests; 2.10.1. Material, technology and performance; 2.10.2. Machines and figures; 2.10.3. Technical tests; 2.10.4. For a more useful technology; 2.11. The power of tele-shopping.
|
| 505 |
8 |
|
|a 3. Belief and Respect3.1. The power of fair trade; 3.2. The power of ecologists; 3.2.1. "Ecologist": an overused term; 3.2.2. The ecology of use; 3.2.3. Environmental risks; 3.2.4. Paint me green all over!; 3.2.5. Recovering waste; 3.2.6. Examples of waste; 3.2.7. Solar products; 3.2.8. The ecological argument; 3.3. The power of the quality/price relationship; 3.3.1. Paternalistic advice; 3.3.2. The power of the best choice: who is it the best product for?; 3.4. The power of consumer reviews and associations; 3.4.1. Associations; 3.4.2. Consumer reviews; 3.4.3. The consumer strike.
|
| 500 |
|
|
|a 3.4.4. The phony interpreters.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Consumer behavior
|x Social aspects.
|
| 650 |
|
6 |
|a Consommateurs
|x Comportement
|x Aspect social.
|
| 650 |
|
7 |
|a Consumer behavior
|x Social aspects
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Millot, Michel.
|t Embarrassment of Product Choices.
|d Newark : John Wiley & Sons, Incorporated, ©2018
|z 9781786303110
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5553533
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL5553533
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 15763141
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 15757735
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 15780824
|
| 994 |
|
|
|a 92
|b IZTAP
|
