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Nathan's Famous : an Unauthorized View of America's Favorite Frankfurter Company.

"A heartwarming, poignant and even-handed account of the quintessential American immigrant/family business struggle to succeed against all odds" (Larry King). Nathan's Famous chronicles the history and business strategies of company founder Nathan Handwerker that led to the success of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Handwerker, William
Otros Autores: Pearl, Jayne A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newburyport : Morgan James Publishing, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Intro; Title; Copyright; Table of Contents; Author's Note; Acknowledgments; Introduction; Section 1 FROM STEAMSHIP TO ROLLERCOASTER (1882 -- 1940's); Chapter 1 From Galicia to Manhattan; The End of an Era; Humble Beginnings; Nathan's First Jobs; Big Dreams for Young Nathan; Early Days in America; The Birth of Nathan's Famous; Naming the Stand; Famous Fans; Chapter 2 Fireworks & Family; A Match Made in Coney Island Heaven; Nathan and Ida Start a Family; The Roaring Twenties and Booming Thirties; Surreptitious Expansions; Buying Up Boardwalk and Surf; Growing Pains; Clashing Management Styles. 
505 8 |a Section 2 THRILL ON THE STEEPLECHASE (1950 -- 1960's)Chapter 3 Murray's Venture Outside Coney Island; The Roadside Rest Is History-A New Nathan's Restaurant Opportunity; Coney Island Memories; Steeplechase on My Ninth Birthday; Family Management Shakeup; Questions I Wish I Could Ask; Work: A Means to an End?; Yonkers: Store Number Three; Chapter 4 Nathan's in the Public Eye; In the Public Arena; Times Square: Hitting the Big Time; New Stores, Bad Locations; Foray into Franchising; Wetson's Acquisition; Personal Effects; Section 3 RIDING THE MERRY-GO-ROUND (1970's -- 1980's). 
505 8 |a Chapter 5 A Higher EducationCollege and Courtship; Returning to School; Walking into a Firestorm; The Wetson's Effect; Hot Dog Eating Contest Rolls Around; Earning My Stripes; Painful Lessons; Inside Out; Chapter 6 Saving Nathan's: The Plan; Natural Casing versus Skinless; Supermarket Licensing; Two Faces of Couponing; Section 4 BUMPER CARS ON THE FREEWAY (1980's); Chapter 7 Margins and Marginality; My Sabbatical Year and Back: Arc of the Survivor; Vendors Under Fire; Marriott: Saving Grace; Testing Where to Go from Here; Searching for New Blood; Chapter 8 Nathan's Goes Private Again. 
505 8 |a Flagging Confidence in ManagementOutsiders Step In; The New Five-Year Plan; Figuring Out New Leadership; On the Block; Section 5 VIEW FROM THE FERRIS WHEEL (1990's -- Present); Chapter 9 Private Again, Public Again; New Regimes; The New World Order; Taking Nathan's to Russia; More Trouble in the Executive Suite; Back to the Public Market; Farther East: Japan; The End of My Road at Nathan's; Chapter 10 New Beginnings and Endings; The End of Generation Two; Success and Legacy; About the Author. 
520 |a "A heartwarming, poignant and even-handed account of the quintessential American immigrant/family business struggle to succeed against all odds" (Larry King). Nathan's Famous chronicles the history and business strategies of company founder Nathan Handwerker that led to the success of an iconic international brand and two of America's most loved foods: the Nathan's Famous Frankfurter and Crinkle-cut French Fries. Brimming with photos of historic Coney Island, New York, Nathan's Famous restaurants, and intimate family memories of author, former company Senior Vice president and grandson William Handwerker, Nathan's Famous details entrepreneurial spirit, business lessons, dramatic corporate missteps and growth. William includes insights into three generations of the Handwerker family, beginning with the founder's early life, growing up in extreme poverty in Galicia, Poland, as well as his own sons and grandson who contributed to expanding geographic locations, menu and the overall brand. Nathan's may have started as a small hot dog stand in 1916, but by sticking to his philosophy to "give 'em and let 'em eat," he was able to beat his competition by providing top quality food at low prices. Nathan's Famous reveals the successes, trials and tribulations of growing Nathan's original vision into the international frankfurter corporation it is today. 
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700 1 |a Pearl, Jayne A. 
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