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Secrets of Online Persuasion : Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools.
How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your inf...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newport News :
Morgan James Publishing,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Title; Copyright; Contents; FOREWORD; INTRODUCTION; SECTION I Mastering The New Media Marketplace; CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace; CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture; CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts); CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you ... 24/7.
- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every timeSECTION II Business Blogging Secrets Revealed!; CHAPTER 6. Blogging for your business is NOT what you think; CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs; CHAPTER 7. Planning for long term success; CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs; CHAPTER 9. Content that creates raving fans; CHAPTER 9.5. Laying out the spider bait; CHAPTER 10. Boosting the performance on your blog.
- SECTION III Influence & Persuasion Secrets Revealed!CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience; CHAPTER 12. Influencing the Influencers ... winning through personal persuasion!; CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses; CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace); SECTION IV Take Action!; CHAPTER 15. Podcasting for Profit.
- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing ImpactCHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media); CHAPTER 18. iConnect: The Handshake Heard Around the World; CHAPTER 19. iProfit: The 360° System for New Media Marketing; CHAPTER 20. Final words from your Coaches on using New Media; ACKNOWLEDGEMENTS; MEET YOUR AUTHORS AND COACHES; ADDITIONAL RESOURCES.