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Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen.
Two advertising veterans explain the myths about branding'and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a l...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newport News :
Morgan James Publishing,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Title; Copyright; Contents; Really Important Note; Foreword; Preface; Chapter 1 The Problem With Brand; Chapter 2 What Is Brand Really?; Chapter 3 The Shining Brand On The Hill; Chapter 4 The Sound Of A One-Man Brand Laughing All The Way To The Bank; Chapter 5 The Power Of One; Chapter 6 Brand, Rinse, Repeat; Chapter 7 Putting A Fire In The Small Business Brand; Chapter 8 Brand: Hard Work, Fear & Loathing; Chapter 9 Brand: To Thine Own Self Be True; Chapter 10 Who's Buying You?; Chapter 11 Fear And Joy At The Intersection Of Your Brand; Chapter 12 Once Upon A Brand.
- Chapter 13 From Defining To RefiningAfterword; Free Stuff.