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Money for the cause : a complete guide to event fundraising /

There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been am...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rosen, Rudolph A. (Rudolph Albert), 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: College Station : Texas A & M University Press, ©2012.
Edición:1st ed.
Colección:Conservation leadership series.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Money for the cause :  |b a complete guide to event fundraising /  |c Rudolph A. Rosen ; fundraising art and illustrations by Katie Dobson Cundiff ; foreword by Andrew Sansom. 
250 |a 1st ed. 
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504 |a Includes bibliographical references (pages 273-274) and index. 
505 0 |a Why hold an event? -- The secret to successful event fundraising in good times and bad -- Organizing for success -- Learning the basics -- Event business plan -- Programs, policies, and procedures -- Negotiating agreements with service providers -- Creating the perfect setting -- Site selection, rooms, and setup -- Food service -- Entertainment and the master of ceremonies -- The mission and strategic speech making -- Publicity -- Donation acquisition -- Conducting the fundraising -- Tickets and other advance "sales" -- The live auction -- The silent auction -- Raffles and other moneymakers -- Putting it all together -- The big event -- Applying the rules and covering all the angles -- Laws, risks, and liabilities -- Tax matters -- Ethics and security -- Honing to a fine edge -- After the event -- Advanced techniques -- Where to go from here -- Nonprofit resources for nonprofits. 
520 |a There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise more than 3 billion for environmental conservation. As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets a. 
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