Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bowman, Sarah (Editor ), Crookes, Adrian (Editor ), Romenti, Stefaniae (Editor ), Ihlen, Øyvind (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2018.
Edición:First edition.
Colección:Advances in public relations and communication management ; v. 3.
Temas:
Public relations.
Creative ability.
Relations publiques.
Créativité.
public relations.
creativity.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Creative ability
Public relations
Öffentlichkeitsarbeit
Kreativität
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Notas:Reciprocity, or Helping Others and Contribution Activities.
Descripción Física:1 online resource (250 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781787692916
1787692914
178769299X
9781787692992
ISSN:2398-3914 ;

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