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EBOOKCENTRAL_on1053840496 |
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OCoLC |
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20240329122006.0 |
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m o d |
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180915s2017 xx o 000 0 eng d |
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|a EBLCP
|b eng
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|a 1052434121
|a 1289374035
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|a 9781787545922
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|a 178754592X
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|a AU@
|b 000070364855
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|a (OCoLC)1053840496
|z (OCoLC)1052434121
|z (OCoLC)1289374035
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4 |
|a HF5415.1265
|b .S643 2017
|
| 082 |
0 |
4 |
|a 658.872
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| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Lin, Angela.
|
| 245 |
1 |
0 |
|a Special Issue on Information Flow and WOM in Social Media and Online Communities.
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| 260 |
|
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2017.
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| 300 |
|
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|a 1 online resource (176 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
|
|a Online Information Review Ser. ;
|v v. 7
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a Cover; Editorial advisory board; Guest editorial; Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media; Application of social media analytics: a case of analyzing online hotel reviews; m-WOM in a brand's Facebook fan page; Do different kinds of user-generated content in online brand communities really work?; Sharing co-creation experiences contributes to consumer satisfaction; Antecedents and outcomes of online brand engagement.
|
| 505 |
8 |
|
|a Customer engagement on social media: how to enhance continuation of useTransforming followers into fans:a study of Chinese users of the WeChat Official Account; Antecedents of consumer intention to follow and recommend an Instagram account; The brand personalities of brand communities: an analysis of online communication.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Internet marketing
|x Social aspects.
|
| 650 |
|
6 |
|a Marketing sur Internet
|x Aspect social.
|
| 700 |
1 |
|
|a Cox, Andrew.
|
| 700 |
1 |
|
|a Reilly, Paul.
|
| 758 |
|
|
|i has work:
|a Special Issue On Information Flow and Wom in Social Media and Online Communities (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3HcfX8FbbByM9JrmXD8qP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Lin, Angela.
|t Special Issue on Information Flow and WOM in Social Media and Online Communities.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2017
|z 9781787545915
|
| 830 |
|
0 |
|a Online Information Review Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5507812
|z Texto completo
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| 938 |
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|b EBLB
|n EBL5507812
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| 938 |
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|a YBP Library Services
|b YANK
|n 15696296
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|a 92
|b IZTAP
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