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The Adman's Dilemma : From Barnum to Trump. /
Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional ""texts"", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present. |
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| Notas: | Concept Index. |
| Descripción Física: | 1 online resource (467 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781487519025 1487519028 1487519036 9781487519032 |