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Sponsorship Return on Investment.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2018.
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| Colección: | International Journal of Sports Marketing and Sponsorship Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Editorial advisory board; Trends in sport sponsorship evaluation and measurement: insights from the industry; Determinants of viewer attention in concurrent event sponsorship; Assessing the effectiveness of sponsorship messaging; The moderating effect of identification on return on investment from sponsor brand integration; Examining confirmation biases: implications of sponsor congruency; Sponsoring of professional cycling: what does it mean for stock prices?; Official sports sponsorship fortress vs ambush marketing attack.