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Startup strategy humor : democratizing statup strategy /
This brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press LLC,
2018.
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| Colección: | Entrepreneurship and small business management collection.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Why startups?: a car and dogs
- 2. What startup?: From changing the world to changing oneself!
- 3. Entrepreneurial spirit: the hilarious case of Ranchodas!
- 4. Passion: the nectar of startups: the case of wrestler Mahavir Singh Phogat!
- 5. Startup team: lessons from Aamir Khan in Lagaan
- 6. Resilience: learning from the Hindi movie guru!
- 7. Ideation with innovation: an incorrigible drunkard and a newspaper advertisement
- 8. Medici effect: mixing yoga and omelet-making sessions!
- 9. Opportunity sensing and leveraging: angry white men and the rise of Donald Trump!
- 10. Business model: learning from a campus love story
- 11. Niche focus & domain knowledge for entry strategy: special
- 12. Which product and market to go for: learning from a love story
- 13. Vanity metrics: beware of nondrinker drivers!
- 14. Role of assumptions: flawed interpretation of environment: "they think I am God!"
- 15. Balance between analysis and action: calculating laughing points in a movie for marriage!
- 16. Strategy: Chak de India
- 17. Strategic thinking: the fine art of balancing: learning driving without sitting in the driver's seat!
- 18. Organizational culture: culture eats strategy for breakfast, Drucker
- 19. Marketing strategy: success of "brand modi" in Parliament elections 2014
- 20. Social media per se is not marketing strategy: please update my Facebook status as "dead!"
- 21. Pitch!: Rang De Basanti screen test
- 22. Financial strategy: two and a half men
- 23. Crowd sourcing: the rise of AAP and Arvind Kejriwal
- 24. Staying focused: the interesting case of AAP!
- 25. Implementation challenges: the days after honeymoon
- 26. Pivot: the curious case of Tendulkar and Kumble
- 27. Beware of startup myths: running away with the passbook vending machine instead of the ATM!
- 28. Hedging the risk: take a bus home after getting drunk!
- 29. Social entrepreneurship: the case of Anna Hazare
- 30. Entrepreneurial ecosystem: the Medici family of Florence and European Renaissance
- Epilogue
- Annexure I. Startup workbook
- Annexure II. Select free resources for more on startups
- References
- About the author.