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Startup strategy humor : democratizing statup strategy /
This brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press LLC,
2018.
|
| Colección: | Entrepreneurship and small business management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Pillania, Rajesh K., |e author. | |
| 245 | 1 | 0 | |a Startup strategy humor : |b democratizing statup strategy / |c Rajesh K. Pillania. |
| 264 | 1 | |a New York, NY : |b Business Expert Press LLC, |c 2018. | |
| 264 | 4 | |c Ã2018 | |
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| 490 | 1 | |a Entrepreneurship and small business management collection | |
| 505 | 0 | |a 1. Why startups?: a car and dogs -- 2. What startup?: From changing the world to changing oneself! -- 3. Entrepreneurial spirit: the hilarious case of Ranchodas! -- 4. Passion: the nectar of startups: the case of wrestler Mahavir Singh Phogat! -- 5. Startup team: lessons from Aamir Khan in Lagaan -- 6. Resilience: learning from the Hindi movie guru! -- 7. Ideation with innovation: an incorrigible drunkard and a newspaper advertisement -- 8. Medici effect: mixing yoga and omelet-making sessions! -- 9. Opportunity sensing and leveraging: angry white men and the rise of Donald Trump! -- 10. Business model: learning from a campus love story -- 11. Niche focus & domain knowledge for entry strategy: special -- 12. Which product and market to go for: learning from a love story -- 13. Vanity metrics: beware of nondrinker drivers! -- 14. Role of assumptions: flawed interpretation of environment: "they think I am God!" -- 15. Balance between analysis and action: calculating laughing points in a movie for marriage! -- 16. Strategy: Chak de India -- 17. Strategic thinking: the fine art of balancing: learning driving without sitting in the driver's seat! -- 18. Organizational culture: culture eats strategy for breakfast, Drucker -- 19. Marketing strategy: success of "brand modi" in Parliament elections 2014 -- 20. Social media per se is not marketing strategy: please update my Facebook status as "dead!" -- 21. Pitch!: Rang De Basanti screen test -- 22. Financial strategy: two and a half men -- 23. Crowd sourcing: the rise of AAP and Arvind Kejriwal -- 24. Staying focused: the interesting case of AAP! -- 25. Implementation challenges: the days after honeymoon -- 26. Pivot: the curious case of Tendulkar and Kumble -- 27. Beware of startup myths: running away with the passbook vending machine instead of the ATM! -- 28. Hedging the risk: take a bus home after getting drunk! -- 29. Social entrepreneurship: the case of Anna Hazare -- 30. Entrepreneurial ecosystem: the Medici family of Florence and European Renaissance -- Epilogue -- Annexure I. Startup workbook -- Annexure II. Select free resources for more on startups -- References -- About the author. | |
| 520 | 3 | |a This brings a fresh, innovative, and a bit funny perspective to the subject by using a cartoon, conversation and story format to explain startup strategy concepts in a user friendly, easy to understand, and application oriented way. It democratizes startup strategy and takes it to the masses. This book is an excellent read for anyone interested in startups or entrepreneurship. It is widely appreciated both by academicians and industry professionals including many founders. | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 02, 2020). | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New business enterprises |v Humor. | |
| 650 | 6 | |a Nouvelles entreprises |v Humour. | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 655 | 7 | |a Humor |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 1948976803 |z 9781948976800 |w (OCoLC)1050133095 |
| 830 | 0 | |a Entrepreneurship and small business management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5507124 |z Texto completo |
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| 938 | |a Business Expert Press |b BEPR |n 9781948976817 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5507124 | ||
| 938 | |a EBSCOhost |b EBSC |n 1903105 | ||
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| 994 | |a 92 |b IZTAP | ||