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Key success factors of SME internationalisation : a cross-country perspective /
This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities....
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2018.
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| Colección: | International business and management series ;
v. 34. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; About the Authors; List of Contributors; Introduction; References; Part I Major Drivers of SME Internationalisation; Chapter 1. A Global Mindset: Still a Prerequisite for Successful SME Internationalisation?; Abstract; Introduction; Global Mindset and SME Internationalisation; Effectual Logic and SME Internationalisation; Synthesis and Propositions; Research Design; Finland as a Research Setting; Data Collection; Measures; The Relationship Between Global Mindset, Effectuation and SME Performance; Discussion; Conclusion; Acknowledgements; References.
- Chapter 2. Entrepreneurial Marketing as a Key Driver of Early and Sustained InternationalisationAbstract; Introduction; The New Venture in Conditions of Uncertainty; The Role of Marketing in Core Business Processes; Innovation and Business Development Processes through Experimentation; Market Sensing; Leveraging, Extending and Enriching Scarce Resources; Customer Relationship and Value Chain Management; Entrepreneurial Marketing and its Impact on Early and Sustained Internationalisation; Conclusion; References; Sitography.
- Chapter 3. The Impact of Inter-Firm Collaborations on SME InternationalisationAbstract; Introduction; Marketing Collaboration and International SMEs; Collaborative Market Positioning; Inter-Firm Market Orientation; Inter-Firm Brand Orientation; The Interaction Effect of IFMO and IFBO; Collaborative Market Development; Inter-Firm Entrepreneurial Orientation; Inter-Firm Learning Orientation; Transfer of Local Market Knowledge; The Interaction Effect of IFLO and IFEO; Conclusions; References; Chapter 4. Entry Mode Strategies: Are SMEs Any Different?; Abstract; Introduction.
- Foreign Entry Strategies: An OverviewForeign Entry Strategies and SMEs; Data and Sample; Descriptive Statistics; Determinants of Ownership Mode Choices; Conclusions; Notes; References; Chapter 5. The High-Performing SMEs in Traditional Manufacturing Sectors: Innovation and Foreign Operation Modes; Abstract; Introduction; Conceptual Background and Hypotheses Development; A KBV of Foreign Operation Modes; The RBV and the Classical Determinants of Competitiveness; Organisational Innovation; Marketing Capabilities; Network Capabilities; Size and Experience; Methodology; Measurement of Variables.
- ResultsDiscussion; Conclusions; Acknowledgements; References; Part II Key Success Factors of SME Internationalisation in Mature Markets; Chapter 6. The Role of Support Services During the Internationalisation of Finnish Software SMEs; Abstract; Introduction; Literature Review; Export Promotion Programmes and Internationalisation Support Services; Use of the Programmes and Services in Internationalisation as well as their Potential Impact; Finnish Software Industry: Vision and Internationalisation Challenges; Empirical Survey; Method; Sample; Instrument.