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Chasing digital : a playbook for the new economy /
Not every company is born digital. For every smart young tech-head in a digital disruptor, a hundred chief executives are wringing their hands over how to drag their enterprise into the digital age. Chasing Digital speaks directly to these leaders and provides a roadmap for change that they desperat...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton, QLD :
John Wiley & Sons Australia, Ltd,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Intro; Chasing Digital; Contents; Preface; A note from Anthony; A note from Louis; As co-authors; Acknowledgements; Introduction: The Fourth Revolution; Why this book, and why now?; A step-by-step guide to digital transformation; So what will this book give you?; Creating a long-lasting legacy; The Chasing Digital Three-Part Framework; Part I: The big decisions; Part II: Digital enablers for transformation; Part III: Accelerating change; Part I The big decisions; CHAPTER 1 Strategies for success; The old model; One giant juggling act; Reconstruct your castle
- Value chains and the law of conservation of attractive profitsDemand-side and supply-side economies of scale; Applying these strategies to your castle; Widen your moat; Five moat features that no longer differentiate; Three traditional winning moats; Digital moats: the flywheel revisited; Chapter summary; CHAPTER 2 Organisational design; When your primary engine runs out of fuel; The ultimate pivot; Engine A; Engine B; Support and empower your Engine B team; Software must be at the heart of Engine B; A digital, data-driven mindset is key; Start on the demand side with the customer
- Chapter summaryCHAPTER 3 Culture; Will your culture help or hinder?; The cornerstones of a digital culture; Free flow of information; Customer focus; Agility; Inquisitiveness; Employee experience and engagement; Building a digitally mature team; Start with visible leadership; Bust the silos; Educate; Decentralise decision making; Encourage team diversity and candour; Focus on delivery; Chapter summary; Part II Digital enablers for transformation; CHAPTER 4 Data; Three things you need to know about data; Granularity; Source and the connections within; Quality and completeness; Data on wheels
- The application of thick data. A framework to harness and apply data; 1. Start with strategy; 2. Identify and validate supporting scenarios; 3. Prioritise based on return on investment; 4. Get the data; 5. Determine the economic value of your data; Three areas where data can drive growth; Using data to improve decision making; Improving operations; Monetising data as a valuable asset; Chapter summary; CHAPTER 5 Platforms; The network effect of platforms; A platform crash course; The birth of platform companies; The power of aggregation; Complements and openness; From pipeline to platform
- Building the platformManaging inside out; 1. Resource orchestration; 2. Creation to facilitation; 3. Ecosystem value; Measuring success; Chapter summary; CHAPTER 6 Systems of intelligence; The rise of machine learning; Supervised learning; Unsupervised learning; Reinforcement learning; The perfect companion to your data; Five crucial factors in applying AI successfully; Creating a system of intelligence; Understand; Identify; Rank and plan; Execute and monitor; Assembling your team; The five Vs of big data; Constructing a highly defensible moat; Vertical expertise; Personalisation at scale