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Persuasion in public discourse : cognitive and functional perspectives /
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2018]
|
| Colección: | Discourse approaches to politics, society, and culture ;
v. 79. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna
- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc
- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu
- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana
- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng
- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina
- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett
- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson
- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng
- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová
- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas
- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová
- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović.