Cargando…
The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures /
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
|
| Colección: | Emerald handbooks in business and management.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Chapter 1. Entrepreneurship and Entrepreneurs in Tourism; Marios SotiriadisChapter 2. Framework for Tourism: Tourism System and Tourism Value Chain; Stelios Varvaressos Chapter 3. Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets; Elricke Botha Chapter 4. Strategic Analysis and Competition Analysis; Marios Sotiriadis Chapter 5. Innovation, Creativity and Tourism; Marta Magadán and Jesus Rivas Chapter 6. The Entrepreneurial Process and Legal Issues; Ciná van Zyl Chapter 7. Feasibility Analysis and Study; Stavros Arvanitis and Leticia Estevez Chapter 8. Collaborative Forms and Strategies for Business Venturing in Tourism Industries; Marios Sotiriadis Chapter 9. Management and Business Plan; Marisol Alonso Vazquez, Martha Alicia Alonso-Castañón and María del Pilar Pastor-Pérez Chapter 10. Managing Financial Matters; Marios Sotiriadis Chapter 11.
- Crowdsourcing for tourism ventures; Vincent Grèzes, Roland Schegg and Antoine Perruchoud Chapter 20. Social Entrepreneurship in Tourism; Evelyn G. Chiloane-Tsoka Chapter 21. Green Entrepreneurship in Tourism; María del Mar Alonso-Almeida and María José Álvarez-Gil Chapter 22. Contribution of Creative Tourism to Tourism Entrepreneurship; Agusdin Agusdin Chapter 23. Sharing Economy and Entrepreneurship in Tourism; Vasiliki Avgeli.
- Providing Service Quality and Customer Care in Tourism Businesses; Magdalena Petronella (Nellie) Swart Chapter 12. Monitoring and Assessing Business Performance in Tourism Business: The Case of Hospitality Business; Magdalena Petronella (Nellie) Swart and Anne Taylor Chapter 13. Risk Management in Tourism Ventures; Eugenia Papaioannou and Shiwei Shen Chapter 14. Taking the Exit Route: Reasons, Methods and a Plan; Nkoana Simon Radipere and Msindosi Sarah Radebe Chapter 15. Marketing of Tourism Services / Experiences; Hongfei Bao Chapter 16. Digital Tools: Their Value and Use for Marketing Purposes; Catherine Paretti, Sylvie Christofle and Vanessa Guerrier-Buisine Chapter 17. Designing and Implementing a Marketing Plan; Anestis Fotiadis, Claudel Mombeil and Natasa Slak Valek Chapter 18. Designing and Creating Tourism Experience: Adding Value for Tourists; Yosr Ben Tahar, Coralie Haller, Charlotte Massa and Sébastien Bédé Chapter 19.