Nation branding in modern history /

Mostrar otras versiones (1)

A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern H...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Viktorin, Carolin (Editor ), Gienow-Hecht, Jessica C. E., 1964- (Editor ), Estner, Annika (Editor ), Will, Marcel K. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Berghahn Books, 2018.
Colección:Explorations in culture and international history series ; 9.
Temas:
Cultural diplomacy > History > Case studies.
Place marketing > Political aspects > Case studies.
National characteristics > Political aspects > Case studies.
Branding (Marketing) > Political aspects > Case studies.
Diplomatie culturelle > Histoire > Études de cas.
Caractéristiques nationales > Aspect politique > Études de cas.
Stratégie de marque > Aspect politique > Études de cas.
POLITICAL SCIENCE > Government > International.
POLITICAL SCIENCE > International Relations > General.
HISTORY / Modern / 20th Century
Cultural diplomacy
National characteristics > Political aspects
Case studies
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I. Branding the nation and selling the state : case studies
  • Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister
  • From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm
  • Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia
  • High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog
  • All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin
  • The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn
  • Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte
  • A new brand for postcommunist Europe / Beata Ociepka
  • PART II. Promises and challenges of nation branding : commentaries on case studies
  • Historicizing the relationship between nation branding and public diplomacy / Justin Hart
  • Nation branding : a twenty-first century tradition / Melissa Aronczyk
  • The history of nation branding and nation branding as history / Mads Mordhorst.

Ejemplares similares