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Nation branding in modern history /
A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern H...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Berghahn Books,
2018.
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| Colección: | Explorations in culture and international history series ;
9. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power. |
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| Descripción Física: | 1 online resource (x, 290 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781785339240 1785339249 |