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Innovation and Strategy.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Emerald Publishing : Emerald Publishing Limited,
2018.
|
| Edición: | First edition. |
| Colección: | Review of marketing research ;
vol. 15. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 250 | |a First edition. | ||
| 264 | 1 | |a [Place of publication not identified] : |b Emerald Publishing : |b Emerald Publishing Limited, |c 2018. | |
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a Review of marketing research ; |v vol. 15 | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed June 20, 2018). | |
| 505 | 0 | |a FRONT COVER; INNOVATION AND STRATEGY; CONTENTS; EDITORIAL ADVISORY BOARD; ABOUT THE GUEST EDITORS AND AUTHORS; Guest Editors; Authors; Introduction; INTRODUCTION; Overview; Publication Mission; Chapters in This Volume; CONCEPTUAL PAPERS; STRATEGIC DECISION MAKING IN AN INFORMATION-RICH ENVIRONMENT: A SYNTHESIS AND AN ORGANIZING FRAMEWORK FOR INNOVATION RESEARCH; Explicating the Meanings of Strategy, Marketing Strategy, and Strategic Decision Making; Making Strategic Decisions in the Era of Big Data; Strategic Decision Making in an Information-Rich Environment. | |
| 505 | 8 | |a Innovation and Strategic Decision Making in an Information-Rich EnvironmentFuture Research Directions; Conclusion; Notes; References; SUCCESSIVE INNOVATION IN DIGITAL AND PHYSICAL PRODUCTS: SYNTHESIS, CONCEPTUAL FRAMEWORK, AND RESEARCH DIRECTIONS; Introduction; Successive Innovation: Review of Relevant Literature; Literature Review Procedures; Successive Innovation: Emerging Insights from a Fragmented Literature; Successive Innovation: Relevant Literature over Time; Successive Innovation: Thematic Foci in Relevant Literature; Successive Innovation: Toward a Conceptual Framework. | |
| 505 | 8 | |a Understanding Successive Innovation across Digital and Physical Product DomainsCoexistence of Successive Product Generations; Embeddedness of Successive Product Generations in Platforms and Ecosystems; Adoption Controllability of Successive Product Generations; Future Research Directions; Future Research Directions Relating to Coexistence of Successive Innovation Generations; Future Research Directions Relating to Embeddedness of Successive Innovation Generations; Future Research Directions Relating to Adoption Controllability in Successive Innovation Generations; Conclusion; Notes. | |
| 505 | 8 | |a Future Research Directions: A Strategic Perspective on Customer Involvement in InnovationAn Integrated Conceptualization of Customer Involvement in Innovation; A Strategic Perspective of Customer Involvement in Innovation; Managing Customer Involvement in Innovation; Connecting Research from the Customer's and the Firm's Perspectives; Applying Existing Theories to Enhance Theoretical Development on CII; Conclusion; Notes; References; ASSESSING THE RELATIVE IMPACT OF MAJOR SOURCES OF INNOVATION ON THE BRAND EQUITY OF A FIRM; Introduction; Related Research and Motivation; Innovation. | |
| 520 | |a This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Technological innovations. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 6 | |a Innovations. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 7 | |a Customer services. |2 bicssc | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Technological innovations |2 fast | |
| 650 | 7 | |a Technological innovations |2 fast | |
| 700 | 1 | |a Varadarajan, Rajan. | |
| 700 | 1 | |a Jayachann, Satish. | |
| 758 | |i has work: |a Innovation and Strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7H8qQ4WKpGy7bKgvqcKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Innovation and Strategy. |b First edition. |d [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2018 |z 1787548295 |z 9781787548299 |w (OCoLC)1021226366 |
| 830 | 0 | |a Review of marketing research ; |v vol. 15. | |
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