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Innovation and Strategy.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Emerald Publishing : Emerald Publishing Limited,
2018.
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| Edición: | First edition. |
| Colección: | Review of marketing research ;
vol. 15. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. |
|---|---|
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781787548282 1787548287 |