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Going IT Alone.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Publishing Ltd,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Copyright; Credits; About the Author; Acknowledgements; About the Reviewer; Table of Contents; Preface; Chapter 1: Introducing Freelancing; The freelance lifestyle; Is freelancing for you?; Defining your motivations; Boosting employability; Learning new skills; Taking a break; Increasing financial security; Generating a side income; Case study: New Star Soccer; Freedom; Alternative to unemployment; Fun; Don't quit the day job; Legal entities; Sole trader; Partnership; Limited company; Home or away?; The home office; Advantages; Disadvantages; The real office; Advantages; Disadvantages.
- Renting desk spaceCo-working spaces; Cafes; Summary; Chapter 2: Positioning Yourself in the Market; Market segments; Pricing yourself appropriately; Market specific influences; The equilibrium price
- segments and prices; Building quality for market segments; Meeting customer needs; Market research; Failing to plan is planning to fail; Cost to market; Cost of delivery; Calculate your profit margin; Time value; Summary; Chapter 3: Defining Your Business Model; Types of business model for software; Software Development as a Service (SDaaS); Advantages; Disadvantages; Conclusion.
- Software as a Product (SaaP)Advantages; Disadvantages; Conclusion; Software as a Service (SaaS); Advantages; Disadvantages; Conclusion; Software Supporting a Service; Advantages; Disadvantages; Conclusion; Business Model Canvas; Components; Value proposition; Key partnerships; Key resources; Key activities; Customer relationships; Customer segments; Distribution channels; Cost structure; Revenue streams; Canvas; Problem tools; Product life cycle; Development; Introduction; Growth; Maturity and saturation; Decline; Five Forces Analysis; Rivalry among existing suppliers.
- Threat of substitute products or servicesThreat of new entrants; Bargaining power of suppliers; Bargaining power of buyers; Seven Domains Assessment framework; Market domain/macro level
- market attractiveness; Market domain/micro level
- market sector benefits and attractiveness; Industry domain/macro level
- industry attractiveness; Industry domain/micro level
- sustainable advantage; Team domain
- mission, aspirations, and propensity for risk; Team domain
- ability to execute on the critical success factors; Connectedness up and down the value chain; The McKinsey 7S framework.
- Goals and shared valuesStrategy; Skills; Structure; Style; Systems; Staff; Fitting everything together; The business descriptions; IXL Learning; Nextpoint; Comparison: McKinsey 7S framework; Goals and shared values; Strategy; Skills; Structure; Style; Systems; Staff; Comparison
- Business Model Canvas; IXL Learning; Nextpoint; Comparison: conclusion; IXL Learning; Nextpoint; Summary; Chapter 4: Creating a Brand; A brief definition of what branding is and isn't; Know your audience; Identify perceptions required for objectives; Specializing
- becoming a domain expert.
- Generalizing
- targeting a wider audience.