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m o d |
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180616s2016 enk o 000 0 eng d |
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|a EBLCP
|b eng
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|a 9781783001415
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|a 1783001410
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|b 001028170
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|a (OCoLC)1041060563
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|a QA76.76.D47 .B769 2016
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|a 005.1
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Brown, Leon.
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| 245 |
1 |
0 |
|a Going IT Alone.
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| 260 |
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|a Birmingham :
|b Packt Publishing Ltd,
|c 2016.
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| 300 |
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|a 1 online resource (377 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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|a Cover; Copyright; Credits; About the Author; Acknowledgements; About the Reviewer; Table of Contents; Preface; Chapter 1: Introducing Freelancing; The freelance lifestyle; Is freelancing for you?; Defining your motivations; Boosting employability; Learning new skills; Taking a break; Increasing financial security; Generating a side income; Case study: New Star Soccer; Freedom; Alternative to unemployment; Fun; Don't quit the day job; Legal entities; Sole trader; Partnership; Limited company; Home or away?; The home office; Advantages; Disadvantages; The real office; Advantages; Disadvantages.
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| 505 |
8 |
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|a Renting desk spaceCo-working spaces; Cafes; Summary; Chapter 2: Positioning Yourself in the Market; Market segments; Pricing yourself appropriately; Market specific influences; The equilibrium price -- segments and prices; Building quality for market segments; Meeting customer needs; Market research; Failing to plan is planning to fail; Cost to market; Cost of delivery; Calculate your profit margin; Time value; Summary; Chapter 3: Defining Your Business Model; Types of business model for software; Software Development as a Service (SDaaS); Advantages; Disadvantages; Conclusion.
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| 505 |
8 |
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|a Software as a Product (SaaP)Advantages; Disadvantages; Conclusion; Software as a Service (SaaS); Advantages; Disadvantages; Conclusion; Software Supporting a Service; Advantages; Disadvantages; Conclusion; Business Model Canvas; Components; Value proposition; Key partnerships; Key resources; Key activities; Customer relationships; Customer segments; Distribution channels; Cost structure; Revenue streams; Canvas; Problem tools; Product life cycle; Development; Introduction; Growth; Maturity and saturation; Decline; Five Forces Analysis; Rivalry among existing suppliers.
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| 505 |
8 |
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|a Threat of substitute products or servicesThreat of new entrants; Bargaining power of suppliers; Bargaining power of buyers; Seven Domains Assessment framework; Market domain/macro level -- market attractiveness; Market domain/micro level -- market sector benefits and attractiveness; Industry domain/macro level -- industry attractiveness; Industry domain/micro level -- sustainable advantage; Team domain -- mission, aspirations, and propensity for risk; Team domain -- ability to execute on the critical success factors; Connectedness up and down the value chain; The McKinsey 7S framework.
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| 505 |
8 |
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|a Goals and shared valuesStrategy; Skills; Structure; Style; Systems; Staff; Fitting everything together; The business descriptions; IXL Learning; Nextpoint; Comparison: McKinsey 7S framework; Goals and shared values; Strategy; Skills; Structure; Style; Systems; Staff; Comparison -- Business Model Canvas; IXL Learning; Nextpoint; Comparison: conclusion; IXL Learning; Nextpoint; Summary; Chapter 4: Creating a Brand; A brief definition of what branding is and isn't; Know your audience; Identify perceptions required for objectives; Specializing -- becoming a domain expert.
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| 505 |
8 |
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|a Generalizing -- targeting a wider audience.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Computer software
|x Development.
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| 650 |
|
0 |
|a Self-employed.
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| 650 |
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6 |
|a Travailleurs indépendants.
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| 650 |
|
7 |
|a Computer software
|x Development
|2 fast
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| 650 |
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7 |
|a Self-employed
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a Brown, Leon.
|t Going IT Alone: The Handbook for Freelance and Contract Software Developers.
|d Birmingham : Packt Publishing Ltd, ©2016
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5415213
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL5415213
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| 994 |
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|a 92
|b IZTAP
|
