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Lean Product Management : Successful products from fuzzy business ideas.
Lean Product Management is a handy guide for product managers and anyone embarking on new product development. This book will help readers to align their product strategy by identifying the most viable product, setting up and measuring time-bound metrics, developing a clear product roadmap, and elim...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Publishing,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Copyright; Packt upsell; Contributors; Table of Contents; Preface; Chapter 1
- Identify Key Business Outcomes; We are driven by purpose; Business context defines everything we do; What influences product success?; A business model; Key Business Outcomes; Summary; Chapter 2
- Invest in Key Business Outcomes; Investments; Time-bound priorities for Key Business Outcomes; Investing in Key Business Outcomes; Playing the Investment Game-what outcomes will the business bet on in the next one-to-two months?; Summary; Chapter 3
- Identify the Solution and its Impact on Key Business Outcomes.
- Finding the right problem to solveTo build or not to build?; Creating an end-to-end view of the user and business (product/service) interaction; Estimating impact on Key Business Outcomes and derive value scores; Visualizing our priorities using a 2 × 2 matrix; Summary; Chapter 4
- Plan for Success; What does success mean to us?; Defining success metrics; Mismatch in expectations from technology; Cost of technical trade-offs; Defining technical success criteria; Summary; Chapter 5
- Identify the Impact Driven Product; Understanding product impact.
- The cost of creating an impactful product experienceDefining the Impact Driven Product; Value mapping; Deciding to build, buy, or not at all; The cost of a digital solution; Risks of not building something; The cost-impact matrix; Summary; Part Two; Chapter 6
- Managing the Scope of an Impact Driven Product; Are we there yet?; Faster is not always smarter; Minimum Viable Product (mvp); A brief time lapse on car making; So, what is the most impactful product?; Happy customers at every phase of the product; Summary; Chapter 7
- Track, Measure, and Review Customer Feedback.
- Why do well-made products fail?Feedback blind spots; Types of customers; Understanding the perceived value of our product; What aspect of our product experience matters most?; How and when to collect feedback?; Is the consumer ready to share feedback?; Summary; Chapter 8
- Tracking Our Progress; The need for gratification; Is our product working well for the customer?; Is our product working well for the business?; Summary; Part Three; Chapter 9
- Eliminate Waste
- Don't Estimate!; Why do we need estimates?; Why can estimates not be accurate?
- What should be the outcome of an estimation discussion?Summary; Chapter 10
- Eliminate Waste
- Don't Build What We Can Buy; Selling an idea; What got you here won't get you there; To build or not to build; Feature black holes that suck up a product team's time; Summary; Chapter 11
- Eliminate Waste
- Data Versus Opinions; Defining the hypothesis; #1
- data we need before we build the feature idea; #2
- data we need after we launch a feature; The problem with data; Summary; Chapter 12
- Is Our Process Dragging Us Down?; Business and organization context.
- Reason #1 for process waste
- striving for perfection.