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The value of the customer relationship /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Angelini, Antonella (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Torino : G. Giappichelli Editore, [2018]
Temas:	Customer relations > Management. Relationship marketing. Consumer satisfaction. Consumer Behavior Marketing relationnel. Consommateurs > Satisfaction. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Consumer satisfaction Customer relations > Management Relationship marketing
Acceso en línea:	Texto completo

Tabla de Contenidos:

Cover; Occhiello; Dedica; Contents; Preface; Chapter I The relationship as an intangible resource; Chapter II The creation and management of customer experience and relationships; Chapter III Managing and measuring customer value