The value of the customer relationship /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Angelini, Antonella (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Torino : G. Giappichelli Editore, [2018]
Temas:
Customer relations > Management.
Relationship marketing.
Consumer satisfaction.
Consumer Behavior
Marketing relationnel.
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Customer relations > Management
Relationship marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Occhiello; Dedica; Contents; Preface; Chapter I The relationship as an intangible resource; Chapter II The creation and management of customer experience and relationships; Chapter III Managing and measuring customer value

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