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Retail beyond detail : the great Indian retailing business /
Unvailing the success secrets of retailing in India.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India ; Thousand Oaks, California :
SAGE Publications India Pvt Ltd,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Foreword; Preface; Acknowledgements; SECTION I: Glimpses of the Intrinsic Indian Retailing; Chapter 1: India's Unique Retail Evolution; Chapter 2: The Significance of Micro, Small and Medium Enterprise (MSME) Retailing in India; Chapter 3: The Diversity of Indian Consumers and Consumption; Chapter 4: Factors Fuelling Retail Growth in India; Chapter 5: The Hurdles That Retailers Face in India; Chapter 6: FDI in Retailing: Is It Threatening?; Chapter 7: Foreign or Indian, Big Retailers Pose the Same Threat; Chapter 8: The Changing Face of Retail Communication
- Chapter 9: Disruptions and Innovations in Indian Retailing; Chapter 10: India's Rapid Adoption of Online Retailing; SECTION II: Ten Success Secrets to Win; Secret 1: Be Determined to Win; Secret 2: Choose the Right Location; Secret 3: Know Your Customers; Secret 4: Organize Store Space Efficiently; Secret 5: Stock up the Store for Profit; Secret 6: Optimize Store Operations; Secret 7: Ensure Financial Discipline; Secret 8: Adopt Simple Store Systems; Secret 9: Promote the Store; Secret 10: Place the Right People in the Store; Bibliography; About the Author