International Marketing Strategies of Emerging Market Firms : Nature, Boundary Conditions, Antecedents, and Outcomes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Amankwah-Amoah, Joseph
Otros Autores: Debrah, Yaw, Boso, Nathaniel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Publishing Limited, 2018.
Colección:International Marketing Review Ser.
Temas:
International business enterprises.
Export marketing.
Entreprises multinationales.
Export marketing
International business enterprises
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Covers; Editorial boards; International marketing strategies of emerging market firms; Innovativeness as a driver of the international expansion of developing markets' firms; Institutional interactions andforeign firms' strategies undertribal rule complexities in emerging markets; Market orientation and export performance: the moderation of channel and institutional distance; SME international innovation and strategic adaptiveness; What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions.

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