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180519s2018 xx o 000 0 eng d |
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|a 1036204106
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|a 9781787567443
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|a 1787567443
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|a 338.88
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|a UAMI
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100 |
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|a Amankwah-Amoah, Joseph.
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|a International Marketing Strategies of Emerging Market Firms :
|b Nature, Boundary Conditions, Antecedents, and Outcomes.
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260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2018.
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300 |
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|a 1 online resource (160 pages)
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336 |
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|a text
|b txt
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|a International Marketing Review Ser. ;
|v v. 2
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588 |
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|a Print version record.
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|a Covers; Editorial boards; International marketing strategies of emerging market firms; Innovativeness as a driver of the international expansion of developing markets' firms; Institutional interactions andforeign firms' strategies undertribal rule complexities in emerging markets; Market orientation and export performance: the moderation of channel and institutional distance; SME international innovation and strategic adaptiveness; What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions.
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500 |
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|a Operational capabilities and entrepreneurial opportunities in emerging market firmsEmerging market multinationals' international equity-based entrymode strategies.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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0 |
|a International business enterprises.
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650 |
|
0 |
|a Export marketing.
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650 |
|
6 |
|a Entreprises multinationales.
|
650 |
|
7 |
|a Export marketing
|2 fast
|
650 |
|
7 |
|a International business enterprises
|2 fast
|
700 |
1 |
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|a Debrah, Yaw.
|
700 |
1 |
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|a Boso, Nathaniel.
|
776 |
0 |
8 |
|i Print version:
|a Amankwah-Amoah, Joseph.
|t International Marketing Strategies of Emerging Market Firms : Nature, Boundary Conditions, Antecedents, and Outcomes.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2018
|z 9781787567436
|
830 |
|
0 |
|a International Marketing Review Ser.
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5391438
|z Texto completo
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938 |
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