Cargando…
The sustainable marketing concept in European SMEs : insights from the food & drink industry /
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front Cover; The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry; Copyright Page; Contents; Acknowledgements; About the Editor; List of Contributors; Introduction; References; Part I. The theoretical basis for the development of sustainability marketing concept in SMEs; Chapter 1 Business Environment Challenges and Trends for Contemporary SMEs in Europe; Context of SME Integration in the Global Business Environment; Creating Shared Values and Diversity Challenges: Contemporary SMEs; Country Business Climate and Sustainability as SMEs Development Trends.
- Discussion and ConclusionReferences; Chapter 2 The Concept of Sustainable Development; Introduction; Historical Notions; Definition of the Term; Dimensions of Sustainable Development; Measurement for Sustainable Development; Conclusive Remarks; References; Chapter 3 From Sustainable Market Orientation to Sustainability Marketing; Sustainable Development and Changing Perspectives on the Essence of Contemporary Business; Sustainable Market Orientation
- Incorporating Sustainability into Business Strategies; Marketing as a Key Driver of Sustainable Enterprises.
- The Concept of Sustainability MarketingConclusions; References; Chapter 4 Sustainability Marketing Tools in Small and Medium Enterprises; The Nature of Sustainability Marketing Tools; Sustainable Product; Sustainable Price; Sustainable Distribution; Sustainable Communication; Sustainable Employees; Conclusions; References; Part II. SMEs operating in the food & drink industry as beneficiary of sustainability marketing; Chapter 1 Food and Drink Industry in Europe and Sustainability Issues; Introduction; Sustainability and Fair Trade; Sustainability; Organic; Challenges and Opportunities.
- CompetitionPolitical Changes; Economic; Social Factors; Technology and Innovation Factors; Legislation and Government Regulations; Environmental; Conclusions; References; Chapter 2 Small and Medium Enterprises in the Food and Beverage Sector
- The Potential of the European Market; SMEs: Definition and Role: A Quantitative and Qualitative Perspective; The Role of the SME Sector; SMEs in the European Food & Beverage Sector; Summary; References; Chapter 3 Methodological Aspects of the Research on Sustainability Marketing in SMEs; Conceptualization of the Research Project.
- Methods of Reaching the Respondents in the Individual CountriesStructure of Respondents; References; Part III. The implementation of sustainability marketing in SMEs
- a comparative analysis of selected European countries; Chapter 1 The Place of Sustainability Marketing Activities among the Objectives of SMEs; Challenges in the Business Environment of SMEs; Changes in the System of Objectives of SMEs; Sustainability Issues in the Strategies of SMEs in the Food and Drink Sector; Summary; References; Chapter 2 Managerial Knowledge of the Concept of Sustainability Marketing; Introduction.