The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beckerman, Joel
Otros Autores: Gray, Tyler
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Mariner Books, 2014.
Temas:
Music > Psychological aspects.
Marketing > Psychological aspects.
Music in advertising.
Sound > Psychological aspects.
Musique > Aspect psychologique.
Marketing > Aspect psychologique.
Musique dans la publicité.
Son > Aspect psychologique.
BUSINESS & ECONOMICS > Marketing > General.
MUSIC > Business Aspects.
SOCIAL SCIENCE > General.
Marketing > Psychological aspects
Music in advertising
Music > Psychological aspects
Sound > Psychological aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Title Page; Contents; Copyright; Dedication; Introduction; Night-Vision Goggles for Your Ears; The Boom Moment; Sonic Landscapes; The Principles of Sonic Branding; Rethinking Possibilities; Amplifying Messages; Scoring the Experience; Creating Boom Moments Every Day; Hearing Around Corners; Acknowledgments; Notes; Index; About the Authors; Footnotes.

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