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|a EBLCP
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|d OCLCF
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|d OCLCO
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|a 9781119462279
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|a 1119462274
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|a (OCoLC)1032712518
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|a 658.8
|2 23
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|a UAMI
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| 100 |
1 |
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|a Stareva, Iliyana.
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| 245 |
1 |
4 |
|a The PR Agency's Manual to Transforming Your Business with Inbound.
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| 260 |
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|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2018.
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| 300 |
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|a 1 online resource (187 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound; Contents; The New World of Inbound PR: A Foreword; Modernizing Public Relations and Marketing: A Foreword; Introduction; About the Author; Acknowledgments; Chapter 1: Getting the Basics: PR and Inbound; What Is Public Relations?; What Is Inbound?; Content: The Glue between Inbound and PR; Chapter 2: PR and Measurement; The History of Measurement in Public Relations and Communications; Inbound Marketing and Measurement; The Future of PR Measurement; Chapter 3: Inbound PR; Why You Need Inbound PR.
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| 505 |
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|a The Inbound PR ConceptBenefits of the New Inbound PR Model; Why PR Agencies Need to Adopt Inbound PR; Chapter 4: How to Do Inbound PR; The Inbound PR Methodology; How to Run an Inbound PR Campaign; Inbound Media Relations; The Inbound PR Newsroom; How to Create Fascinating Content; The Art of Inbound Storytelling; Chapter 5: Generating New Business with Inbound PR; Practicing What You Preach; The Importance of Positioning; How to Create Your Agency's Positioning Strategy; How to Do Lead Nurturing and Fill Your Sales Funnel; Chapter 6: Delivering Inbound PR to Clients.
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| 505 |
8 |
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|a Defining Inbound PR ServicesPackaging Inbound PR Services; Developing Inbound PR Capabilities; Delivering Inbound PR Services; Conclusions and Key Success Factors; Appendix; Notes; References; Index; End User License Agreement.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Customer relations.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Selling.
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| 650 |
|
0 |
|a Public relations.
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| 650 |
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2 |
|a Marketing
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| 650 |
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2 |
|a Public Relations
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| 650 |
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6 |
|a Marketing.
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| 650 |
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6 |
|a Vente.
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| 650 |
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6 |
|a Relations publiques.
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| 650 |
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7 |
|a marketing.
|2 aat
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| 650 |
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7 |
|a selling.
|2 aat
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| 650 |
|
7 |
|a public relations.
|2 aat
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Sales & Selling.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Public Relations.
|2 bisacsh
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| 650 |
|
7 |
|a Customer relations
|2 fast
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 650 |
|
7 |
|a Public relations
|2 fast
|
| 650 |
|
7 |
|a Selling
|2 fast
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| 758 |
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|i has work:
|a The PR Agency's Manual to Transforming Your Business with Inbound (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYPcyxjBgJQYGkXCXrrd6X
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Stareva, Iliyana.
|t PR Agency's Manual to Transforming Your Business with Inbound.
|d Newark : John Wiley & Sons, Incorporated, ©2018
|z 9781119462217
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5349045
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL5349045
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| 994 |
|
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|a 92
|b IZTAP
|
