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Searchable talk : hashtags and social media metadiscourse /

"Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zappavigna, Michele (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Bloomsbury Academic, an imprint of Bloomsbury Plc, 2018.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Hashtags as a semiotic technology
  • The ideational and interpersonal functions of hashtags
  • #whinylittlebitch: evaluative metacommentary
  • #spicerfacts: the quoted voice and intersubjectivity
  • #youarefakenews: construing values
  • Ambient affiliation: sharing social bonds by negotiating and communing around couplings
  • #alternativefacts: censuring and mocking the quoted voice
  • #tinytrump: intermodal coupling and visual hashtag memes.