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Ultimate Guide to Email Marketing for Business.
Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Irvine :
Entrepreneur Press,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Title Page; Copyright; Contents; Acknowledgments; Foreword; Preface: Your Power Is in Your Email Marketing List; Chapter 1: The Evolution of Email Marketing; The Birth of Email Marketing (and the Challenging Teen Years); Email Marketing Today (Look Who's All Grown Up); Why You Should Invest in Email Marketing; Introduction to Email Marketing Tools, Processes, and Terminology; The Role of Email in an Integrated Marketing Plan; Chapter 2: The Marketing Funnel; Email Conversion Funnel Campaigns; The Consumer Buying Cycle; Creating Buyer Personas to Boost Funnel ROI.
- Bringing It All Together for Email MarketingChapter 3: Know the Laws and Deliverability Rules; The CAN-SPAM Act of 2003; Understanding the Importance of Email Deliverability; Chapter 4: Choosing Your Tools; 1. Contact Management; 2. Message Design and Setup; 3. Content and Delivery; 4. Email Management; 5. Account Administration and Help; Making Your Final Decision; Chapter 5: Types of Email Marketing Funnels; Selecting an Email Marketing Funnel; How to Build an Email Marketing Funnel; Chapter 6: Growing Your List; Step 1: Develop Relevant Opt-In Offers.
- Step 2: Create Effective Online Opt-In FormsStep 3: Drive Targeted Visitors to Your Online Opt-In Forms; Step 4: Show Your Offer to Your Visitors; Step 5: Improve the Results of Your Online Opt-In Forms; Chapter 7: Creating a Lead Magnet; Good Lead Magnets vs. Bad Lead Magnets; Steps to Creating a Lead Magnet; Moving from Lead Magnets to Email Marketing Funnels; Chapter 8: Developing an Email Marketing Conversion Funnel; Key Considerations When Developing Email Conversion Funnels; Steps in an Email Marketing Conversion Funnel; Email Conversion Funnels for Acquiring.
- Email Conversion Funnels for NurturingEmail Conversion Funnels for Selling; Email Conversion Funnels for Renurturing; Improving Your Email Conversions; Chapter 9: List Segmentation; How to Get Information to Use for Segmentation; Segmentation Strategies; Unique Segmentation Strategies for B2B Companies; Using Personalization and Dynamic Content; Personalization and Dynamic Content Strategies; Segmentation Improves Relevance and Results; Chapter 10: Writing an Email Message; Copywriting Tips and Tricks to Improve Your Email Messages; Writing the Parts of an Email Marketing Message.
- Writing Different Types of Email Marketing MessagesImproving Your Copy and Your Email Marketing Results; Chapter 11: Autoresponder Messages; Creating Your Autoresponder Strategy; Autoresponder Offers; Autoresponder Triggers; Integrating Autoresponders into Your Overall Email Marketing Strategy; Chapter 12: Measuring Performance; Email Marketing Tracking Strategies; Key Performance Indicators (KPIs); Testing Your Email Messages to Improve Performance; Connecting Your Results with Your Goals; Chapter 13: Handy Resources and Swipe Files.