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Ultimate Guide to Email Marketing for Business.
Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Irvine :
Entrepreneur Press,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Gunelius, Susan. | |
| 245 | 1 | 0 | |a Ultimate Guide to Email Marketing for Business. |
| 260 | |a Irvine : |b Entrepreneur Press, |c 2018. | ||
| 300 | |a 1 online resource (260 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Intro; Title Page; Copyright; Contents; Acknowledgments; Foreword; Preface: Your Power Is in Your Email Marketing List; Chapter 1: The Evolution of Email Marketing; The Birth of Email Marketing (and the Challenging Teen Years); Email Marketing Today (Look Who's All Grown Up); Why You Should Invest in Email Marketing; Introduction to Email Marketing Tools, Processes, and Terminology; The Role of Email in an Integrated Marketing Plan; Chapter 2: The Marketing Funnel; Email Conversion Funnel Campaigns; The Consumer Buying Cycle; Creating Buyer Personas to Boost Funnel ROI. | |
| 505 | 8 | |a Bringing It All Together for Email MarketingChapter 3: Know the Laws and Deliverability Rules; The CAN-SPAM Act of 2003; Understanding the Importance of Email Deliverability; Chapter 4: Choosing Your Tools; 1. Contact Management; 2. Message Design and Setup; 3. Content and Delivery; 4. Email Management; 5. Account Administration and Help; Making Your Final Decision; Chapter 5: Types of Email Marketing Funnels; Selecting an Email Marketing Funnel; How to Build an Email Marketing Funnel; Chapter 6: Growing Your List; Step 1: Develop Relevant Opt-In Offers. | |
| 505 | 8 | |a Step 2: Create Effective Online Opt-In FormsStep 3: Drive Targeted Visitors to Your Online Opt-In Forms; Step 4: Show Your Offer to Your Visitors; Step 5: Improve the Results of Your Online Opt-In Forms; Chapter 7: Creating a Lead Magnet; Good Lead Magnets vs. Bad Lead Magnets; Steps to Creating a Lead Magnet; Moving from Lead Magnets to Email Marketing Funnels; Chapter 8: Developing an Email Marketing Conversion Funnel; Key Considerations When Developing Email Conversion Funnels; Steps in an Email Marketing Conversion Funnel; Email Conversion Funnels for Acquiring. | |
| 505 | 8 | |a Email Conversion Funnels for NurturingEmail Conversion Funnels for Selling; Email Conversion Funnels for Renurturing; Improving Your Email Conversions; Chapter 9: List Segmentation; How to Get Information to Use for Segmentation; Segmentation Strategies; Unique Segmentation Strategies for B2B Companies; Using Personalization and Dynamic Content; Personalization and Dynamic Content Strategies; Segmentation Improves Relevance and Results; Chapter 10: Writing an Email Message; Copywriting Tips and Tricks to Improve Your Email Messages; Writing the Parts of an Email Marketing Message. | |
| 505 | 8 | |a Writing Different Types of Email Marketing MessagesImproving Your Copy and Your Email Marketing Results; Chapter 11: Autoresponder Messages; Creating Your Autoresponder Strategy; Autoresponder Offers; Autoresponder Triggers; Integrating Autoresponders into Your Overall Email Marketing Strategy; Chapter 12: Measuring Performance; Email Marketing Tracking Strategies; Key Performance Indicators (KPIs); Testing Your Email Messages to Improve Performance; Connecting Your Results with Your Goals; Chapter 13: Handy Resources and Swipe Files. | |
| 500 | |a Links to Software and Resources Mentioned in Chapters 1 to 12 (and More). | ||
| 520 | |a Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Electronic mail marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Electronic mail marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Gunelius, Susan. |t Ultimate Guide to Email Marketing for Business. |d Irvine : Entrepreneur Press, ©2018 |
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