Lifestyle of Future House Buyers in Malaysia.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mohd Wira, Mohd Shafiei
Otros Autores: Foo, Fanny Suan Suan, Ilias, Said
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Gelugor : Penerbit USM, 2017.
Temas:
Housing > Malaysia.
Housing > Malaysia > Marketing.
House construction > Malaysia.
Habitations > Construction > Malaisie.
House construction
Housing
Housing > Marketing
Malaysia
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half Title Page; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; 1 Market Segmentation; 1.1 Introduction; 1.2 Market Segmentation Definition and Roles; 1.3 The Benefits of Market Segmentation; 1.4 Bases for Segmentation in Consumer Markets; 1.5 Segmentation Schemes and Approaches; 1.6 Scope of Study; 1.7 Limitations of Study; 2 Lifestyle Segmentation; 2.1 Introduction; 2.2 Overview of Lifestyle History and Concepts; 2.3 Definition of Lifestyle and Psychographics; 2.4 The Lifestyle Approaches Overview; 2.4.1 List of Values (LOVs); 2.4.2 Rokeach Value Survey.
  • 2.4.3 Euro-style Concept2.4.4 The Values and Lifestyle (VALS) System of Classification; 2.4.5 Activities, Interests and Opinions (AIO) Inventory; 2.5 Lifestyle Segmentation with AIO Inventory; 2.6 Lifestyle Segmentation as Applied in Industries; 3 The Malaysian Housing Property Market; 3.1 Introduction; 3.2 Housing Supply and Demand in Malaysia; 4 Identifying the Market Segments; 4.1 Introduction; 4.2 Lifestyle and Housing Attribute Factors; 4.3 Cluster Analysis Results; 4.4 Cluster Interpretations; 4.5 Cluster Validation; 5 Profiling the Market Segments; 5.1 Introduction.
  • 5.2 Demographic Characteristics versus Cluster Segments5.3 House Characteristics versus Cluster Segments; 5.3.1 Existing House; 5.3.2 Future House; 5.4 Malaysian House Buyers' Decision Making and Implications for Marketers; 5.4.1 Cluster 1
  • Appearance Oriented Segment; 5.4.2 Cluster 2
  • Relaxed Segment; 5.4.3 Cluster 3
  • Extroverted Segment; 5.4.4 Cluster 4
  • Economizer Segment; 5.4.5 Cluster 5
  • Practical Oriented Segment; 5.5 Theoretical Framework Revisited; 6 Implications and Contribution; 6.1 Concluding Remarks; 6.2 Contribution of the Study; 6.3 Implications of the Study.
  • 6.4 Recommendations for Future StudyReferences; Index; Back Cover.

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