Branding Latin America : Strategies, Aims, Resistance.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , , , , , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Blue Ridge Summit :
Lexington Books,
2018.
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Temas: | |
Acceso en línea: | Texto completo |
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