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Branding Latin America : Strategies, Aims, Resistance.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , , , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Blue Ridge Summit :
Lexington Books,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke.
- Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors.