Branding Latin America : Strategies, Aims, Resistance.

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This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aronczyk, Melissa
Otros Autores: Cerda Pereira, Andrea Paz, Fehimović, Dunja, Ginger, Andrew, Carrillo, Paula Gómez, Jiménez-Martínez, César, Levinson, Brett, Ogden, Rebecca
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Blue Ridge Summit : Lexington Books, 2018.
Temas:
Place marketing > Latin America.
Branding (Marketing) > Latin America.
Stratégie de marque > Amérique latine.
HISTORY > Latin America > General.
Branding (Marketing)
International relations
Place marketing
Latin America > Relations.
Latin America
Acceso en línea:Texto completo

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