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Branding Latin America : Strategies, Aims, Resistance.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , , , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Blue Ridge Summit :
Lexington Books,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 9781498568289 | ||
| 020 | |a 1498568289 | ||
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| 050 | 4 | |a F1415 |b .B736 2018 | |
| 082 | 0 | 4 | |a 303.4828 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Aronczyk, Melissa. | |
| 245 | 1 | 0 | |a Branding Latin America : |b Strategies, Aims, Resistance. |
| 260 | |a Blue Ridge Summit : |b Lexington Books, |c 2018. | ||
| 300 | |a 1 online resource (247 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke. | |
| 505 | 8 | |a Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors. | |
| 520 | |a This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Place marketing |z Latin America. | |
| 650 | 0 | |a Branding (Marketing) |z Latin America. | |
| 651 | 0 | |a Latin America |x Relations. | |
| 650 | 6 | |a Stratégie de marque |z Amérique latine. | |
| 650 | 7 | |a HISTORY |z Latin America |x General. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a International relations |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 651 | 7 | |a Latin America |2 fast | |
| 700 | 1 | |a Cerda Pereira, Andrea Paz. | |
| 700 | 1 | |a Fehimović, Dunja. | |
| 700 | 1 | |a Ginger, Andrew. | |
| 700 | 1 | |a Carrillo, Paula Gómez. | |
| 700 | 1 | |a Jiménez-Martínez, César. | |
| 700 | 1 | |a Levinson, Brett. | |
| 700 | 1 | |a Ogden, Rebecca. | |
| 700 | 1 | |a Aronczyk, Melissa. | |
| 758 | |i has work: |a Branding Latin America (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGhwTkTPBdqY9XRkvgXDFX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Aronczyk, Melissa. |t Branding Latin America : Strategies, Aims, Resistance. |d Blue Ridge Summit : Lexington Books, ©2018 |z 9781498568272 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5321158 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33820064 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5321158 | ||
| 994 | |a 92 |b IZTAP | ||