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Branding Latin America : Strategies, Aims, Resistance.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , , , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Blue Ridge Summit :
Lexington Books,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets. |
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| Descripción Física: | 1 online resource (247 pages) |
| ISBN: | 9781498568289 1498568289 |