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The handbook of organizational rhetoric and communication /
While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while d...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons, Inc,
2018.
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| Colección: | Handbooks in communication and media.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Title Page; Copyright Page; Table of Contents; List of Figures; List of Boxes and Tables; Notes on Contributors; Preface; Part I Introduction; Chapter 1 Introduction: Organizational Rhetoric; The Ancient Art of Rhetoric; New Rhetoric; Organizational Rhetoric: Domain and Practice; Structure of the Volume; References; Part II Field Overviews: Foundations and Macro-Contexts; Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger; The Origins and Early Development of Organizational Communication; The Rhetoric of Social Collectives and Movements.
- Interpretive and Critical Turns in Organizational Communication. The Challenges of Transition 1: Identification/Socialization/Acculturation; The Challenges of Transition 2: Varieties of Structuration; The Challenges of Transition 3: Institutional Theory; The Challenges of Transition 4: Organizational Communication, Power and Critical Theory; Conclusion; References; Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division; Discursive Turn(s) in Organizational Communication; "Muscular" Discourse and the Slide Toward Discoursism.
- Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication; Epilogue; References; Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence; The Rhetorical Tradition: Grounding Public Relations as Organization Speak; Public Relations Research and the Rhetorical Tradition; Ethics: Virtue; The Rhetoric of Public Relations' Contribution to Society; Rhetorical Situations as Rhetorical Arenas.
- Research Agenda: Concurrence or ConflictConclusion; References; Chapter 5 Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?; Marketing: A Perspective; Marketing Rhetoric; Rhetoric as Superficial Wordplay; Rhetoric as a Special Stage
- A Matter of Theoretical and Practical Maturity; Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric; Rhetorical Perspectives in Advertising Research; Future Research Agendas; References; Chapter 6 Rhetorical Analysis in Management and Organizational Research, 2007-2017; Theme 1: Rhetoric is a Toolbox.
- Theme 2: Rhetoric Is Theoretical and PracticalTheme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order; Theme 4: Rhetoric Is Constructive and Constitutive of Identity; Theme 5: Managers Are Rhetors; Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form; Conclusion; Note; References; Chapter 7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric; The Problem of Context; The Context of What Rhetoric is Used; The Context of Why Rhetoric is Used; The Context of Who is Using the Rhetoric; The Context of When the Rhetoric is Used.