Cargando…
The handbook of organizational rhetoric and communication /
While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while d...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons, Inc,
2018.
|
| Colección: | Handbooks in communication and media.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1029062416 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 180315s2018 njua ob 001 0 eng | ||
| 010 | |a 2018012976 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCQ |d OCLCF |d DG1 |d N$T |d YDX |d EBLCP |d MERER |d UPM |d YDX |d COO |d OCLCQ |d INT |d OTZ |d OCLCQ |d OCLCO |d GBVCP |d OCLCO |d UBY |d OCLCQ |d OCLCA |d WYU |d LVT |d U3W |d OCLCQ |d BRX |d OCLCA |d OCLCQ |d OCLCA |d K6U |d ELBRO |d OCLCO |d AAA |d OCLCO |d OCLCQ |d GA0 |d OCLCO |d OCLCL | ||
| 020 | |a 9781119265771 |q (electronic book) | ||
| 020 | |a 1119265770 |q (electronic book) | ||
| 020 | |a 9781119265740 |q (electronic book) | ||
| 020 | |a 1119265746 |q (electronic book) | ||
| 020 | |a 9781119265757 |q (electronic book) | ||
| 020 | |a 1119265754 |q (electronic book) | ||
| 020 | |z 9781119265733 |q (hardcover) | ||
| 020 | |z 1119265738 |q (hardcover) | ||
| 029 | 1 | |a AU@ |b 000062020476 | |
| 029 | 1 | |a CHNEW |b 001003225 | |
| 029 | 1 | |a CHVBK |b 516429450 | |
| 029 | 1 | |a GBVCP |b 1027307612 | |
| 029 | 1 | |a AU@ |b 000063809273 | |
| 035 | |a (OCoLC)1029062416 | ||
| 042 | |a pcc | ||
| 050 | 1 | 4 | |a HD30.3 |b .H36 2018 |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.4/5 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The handbook of organizational rhetoric and communication / |c edited by Øyvind Ihlen, Robert L. Heath. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, Inc, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 490 | 1 | |a Handbooks in communication and media | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 505 | 0 | |a Intro; Title Page; Copyright Page; Table of Contents; List of Figures; List of Boxes and Tables; Notes on Contributors; Preface; Part I Introduction; Chapter 1 Introduction: Organizational Rhetoric; The Ancient Art of Rhetoric; New Rhetoric; Organizational Rhetoric: Domain and Practice; Structure of the Volume; References; Part II Field Overviews: Foundations and Macro-Contexts; Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger; The Origins and Early Development of Organizational Communication; The Rhetoric of Social Collectives and Movements. | |
| 505 | 8 | |a Interpretive and Critical Turns in Organizational Communication. The Challenges of Transition 1: Identification/Socialization/Acculturation; The Challenges of Transition 2: Varieties of Structuration; The Challenges of Transition 3: Institutional Theory; The Challenges of Transition 4: Organizational Communication, Power and Critical Theory; Conclusion; References; Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division; Discursive Turn(s) in Organizational Communication; "Muscular" Discourse and the Slide Toward Discoursism. | |
| 505 | 8 | |a Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication; Epilogue; References; Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence; The Rhetorical Tradition: Grounding Public Relations as Organization Speak; Public Relations Research and the Rhetorical Tradition; Ethics: Virtue; The Rhetoric of Public Relations' Contribution to Society; Rhetorical Situations as Rhetorical Arenas. | |
| 505 | 8 | |a Research Agenda: Concurrence or ConflictConclusion; References; Chapter 5 Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?; Marketing: A Perspective; Marketing Rhetoric; Rhetoric as Superficial Wordplay; Rhetoric as a Special Stage -- A Matter of Theoretical and Practical Maturity; Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric; Rhetorical Perspectives in Advertising Research; Future Research Agendas; References; Chapter 6 Rhetorical Analysis in Management and Organizational Research, 2007-2017; Theme 1: Rhetoric is a Toolbox. | |
| 505 | 8 | |a Theme 2: Rhetoric Is Theoretical and PracticalTheme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order; Theme 4: Rhetoric Is Constructive and Constitutive of Identity; Theme 5: Managers Are Rhetors; Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form; Conclusion; Note; References; Chapter 7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric; The Problem of Context; The Context of What Rhetoric is Used; The Context of Why Rhetoric is Used; The Context of Who is Using the Rhetoric; The Context of When the Rhetoric is Used. | |
| 520 | |a While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric--as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres--namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book's contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits. Contains chapters working in the tradition of rhetorical criticism that ask whether organizations' rhetorical strategies have fulfilled their organizational and societal value. Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse. Explores the potential, risks, paradoxes, and requirements of engagement. Reflects the views of a team of scholars from across the globe. Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory. The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.--Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Rhetoric. | |
| 650 | 6 | |a Communication dans les organisations. | |
| 650 | 6 | |a Rhétorique. | |
| 650 | 7 | |a rhetoric (discipline) |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Communication in organizations |2 fast | |
| 650 | 7 | |a Rhetoric |2 fast | |
| 650 | 7 | |a Organisation |2 gnd | |
| 650 | 7 | |a Kommunikation |2 gnd | |
| 650 | 7 | |a Rhetorik |2 gnd | |
| 700 | 1 | |a Ihlen, Øyvind, |e editor. | |
| 700 | 1 | |a Heath, Robert L. |q (Robert Lawrence), |d 1941- |e editor. | |
| 758 | |i has work: |a The handbook of organizational rhetoric and communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH4jdQhCdYxBMbQhYGT9rC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Handbook of organizational rhetoric and communication. |d Hoboken, NJ : John Wiley & Sons, Inc, 2018 |z 9781119265733 |w (DLC) 2017057993 |
| 830 | 0 | |a Handbooks in communication and media. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5391735 |z Texto completo |
| 938 | |a eLibro |b ELBO |n ELB177328 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5391735 | ||
| 938 | |a EBSCOhost |b EBSC |n 1810407 | ||
| 938 | |a YBP Library Services |b YANK |n 15376454 | ||
| 938 | |a YBP Library Services |b YANK |n 15364104 | ||
| 938 | |a YBP Library Services |b YANK |n 15391132 | ||
| 994 | |a 92 |b IZTAP | ||