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Teaching Case Studies - Marketing and Branding.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin :
Logos Verlag Berlin,
2018.
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| Colección: | Applied Research on Strategic International Management Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; 1 Market Orientation and Brand Strategies; 1.1 RENOVA: Branding RENOVAted; 1.2 BLU eCigs UK: A Smoking Hot Dilemma; 1.3 VERNEL: Spring Awakening; 1.4 T-TECH by TUMI: The Future of an Endorsed Brand?; 1.5 GUINNESS Nigeria: Is the Brand Losing its Power?; 2 Branding Innovations in the Digital Age; 2.1 ADESSO: Business Model Innovation and the Internet of Things; 2.2 The â#x80;#x9C;KODAK Momentâ#x80;#x9D; is Dead. Long Live Kodak!; 2.3 VOLVO and the Connected Car; 2.4 NYX by Lâ#x80;#x99;Oréal: Make up your Instagram; 3 Corporate Social Responsibility and Marketing Communication.
- 3.1 COFFEE CIRCLE: Vision vs. Mission. Risks in Social Start-ups3.2 VAUDE: The Spirit of Mountain Sports: Sustainability is their Strategy; 3.3 LEMONAID: The â#x80;#x9C;Goodâ#x80;#x9D; Brand; 3.4 OMEGA: When is an Olympic Gold Medalist not Good for your Brand?; 4 Case Overview.