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|a UAMI
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|a Decker, Jan-Philipp Büchler, Jennifer.
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| 245 |
1 |
0 |
|a Teaching Case Studies - Marketing and Branding.
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| 260 |
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|a Berlin :
|b Logos Verlag Berlin,
|c 2018.
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| 300 |
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|a 1 online resource (194 pages)
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|a Applied Research on Strategic International Management Ser. ;
|v v. 2
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Intro; 1 Market Orientation and Brand Strategies; 1.1 RENOVA: Branding RENOVAted; 1.2 BLU eCigs UK: A Smoking Hot Dilemma; 1.3 VERNEL: Spring Awakening; 1.4 T-TECH by TUMI: The Future of an Endorsed Brand?; 1.5 GUINNESS Nigeria: Is the Brand Losing its Power?; 2 Branding Innovations in the Digital Age; 2.1 ADESSO: Business Model Innovation and the Internet of Things; 2.2 The â#x80;#x9C;KODAK Momentâ#x80;#x9D; is Dead. Long Live Kodak!; 2.3 VOLVO and the Connected Car; 2.4 NYX by Lâ#x80;#x99;Oréal: Make up your Instagram; 3 Corporate Social Responsibility and Marketing Communication.
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| 505 |
8 |
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|a 3.1 COFFEE CIRCLE: Vision vs. Mission. Risks in Social Start-ups3.2 VAUDE: The Spirit of Mountain Sports: Sustainability is their Strategy; 3.3 LEMONAID: The â#x80;#x9C;Goodâ#x80;#x9D; Brand; 3.4 OMEGA: When is an Olympic Gold Medalist not Good for your Brand?; 4 Case Overview.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Teaching
|v Case studies.
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| 650 |
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|a Teaching
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|a Teaching
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|i Print version:
|a Decker, Jan-Philipp Büchler, Jennifer.
|t Teaching Case Studies - Marketing and Branding.
|d Berlin : Logos Verlag Berlin, ©2018
|z 9783832546359
|
| 830 |
|
0 |
|a Applied Research on Strategic International Management Ser.
|
| 856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5313468
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