Tabla de Contenidos:
  • Introduction
  • Intellectual properties definitions
  • Intangible assets definitions
  • Business enterprise
  • Section II : valuation
  • Valuation principles
  • Cost approach
  • Market approach
  • Income approach
  • Risk adjusted income
  • Valuation errors
  • Early stage
  • Special valuation situations
  • Section III : exploitation
  • Exploitation strategies
  • More exploitation strategies
  • License negotiations & agreements
  • Royalty rates for licensing
  • 25% Rule
  • Determining a royalty rate : an example
  • Monitoring royalty payments
  • Patent aggregators
  • University licensing
  • Joint ventures
  • IP audit
  • Organizing for the future
  • Transfer pricing
  • Section IV : infringement damages
  • Lost profits
  • Entire market value rule
  • Royalty rate and the Georgia-Pacific factors
  • Evolving patent damages
  • Trademark, copyright, & trade secret damages.