Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method /

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome al...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Canalichio, Pete (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, United Kingdom : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Marketing.
Marketing
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
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Tabla de Contenidos:
  • Pinning their hopes
  • Choose to lead
  • how to succeed in the connective economy
  • Lateral
  • beyond where they've been
  • Addictive
  • growing to love
  • Storied
  • the power of heritage in a world of action
  • Scalable
  • achieving your best size
  • Own-able
  • how you expand and stay true to your DNA
  • Is your brand optimized?
  • Making the decision to license
  • License to operate
  • the future of the licensed brand
  • Epilogue
  • Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q & A.

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